Purpose & Values
a group of people in a room

passionate people making vacation dreams come true

be epic

Blue Diamond Resorts comprises a dedicated team committed to turning vacation dreams into reality, from the moment guests enter our lobby to their journey back home. Our success is rooted in our entrepreneurial spirit, unwavering passion, innovation, and customer-centric approach, all driven by our exceptional employees.

a woman smiling at something

BE ENTREPRENEURIAL

Bold in our thinking and fearless in our decisions, we are empowered to seize opportunities and deliver results.

a person holding a bouquet of flowers

BE PASSIONATE

Proud of our business, we are inspired to share our best with each other and our customers.

a person preparing food at a restaurant

BE INNOVATIVE

We challenge conventional thinking and never stop looking for ways to improve ourselves and our customer experience.

a woman sitting at a table

BE CUSTOMER-CENTRIC

We think of our customers in all that we do to add real value and deliver on our Purpose.